All aboard! Our munchy band is all set to meet the kids. These fun fruits and vegetable characters will win little one's heart with their personality and health benefits.

Nestlé for healthier kids is a worldwide initiative to help parents raise healthier & happier kids! We want to encourage healthy eating, drinking and lifestyle habits for children aged 3-12 years.

Parents know that every day counts when it comes to preparing children for a bright and successful future; they understand that nutrition and physical activity are key, but many face challenges to make it part of everyday life.

We have identified several behaviors to ensure a healthier lifestyle: MORE Water, MORE Fruits & Vegetables, MORE Managed Portions and More movement. Get involved to know more useful information and fun ideas that will help parents help their kids adopt a healthier lifestyle

What we do

We want to help kids have a bright and successful future where they grow up happy and healthy. It’s a big task.

At Nestlé, we believe that by helping new generations eat and drink better and move more, we enhance quality of life and contribute to a healthier future. This is how we started more than 150 years ago when our founder Henri Nestlé created an infant cereal that saved the life of a child.

This is how we continue to act, by launching Nestlé for Healthier Kids, an initiative that aligns all our efforts to support parents and caregivers on their journey to raise healthier kids. From leading research to product development, from education to innovative nutrition and lifestyle services, our ambition is to help 50 million children lead healthier lives by 2030.


Kids Healthy Habits

We’ve established four healthier habits backed by nutritional and behavioural science that, together, form the heart of Nestlé for Healthier Kids. They are:

These healthier habits can help make it simpler for your kids to be healthier and happier.

More about Kids Healthy Habits
Mother and her daughter eating healthy food


Join Nestlé for Healthier Kids initiative! View our fun, healthy ideas and recipes.

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